Apple Magic Mouse Announced – 10/20/09

Pioneered on iPhone®, iPod touch® and Mac® notebook trackpads, Multi-Touch allows customers to navigate using intuitive finger gestures. Instead of mechanical buttons, scroll wheels or scroll balls, the entire top of the Magic Mouse is a seamless Multi-Touch surface. Magic Mouse comes standard with the new iMac® and will be available as a Mac accessory at just $69/£55 (inc. VAT).

“Apple is the Multi-Touch leader, pioneering the use of this innovative technology in iPhone, iPod touch and Mac notebook trackpads,” said Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing. “Apple’s Multi-Touch technology allows us to offer an easy to use mouse in a simple and elegant design.”

Magic Mouse features a seamless touch-sensitive enclosure that allows it to be a single or multi-button mouse with advanced gesture support. Using intuitive gestures, users can easily scroll through long documents, pan across large images or swipe to move forward or backward through a collection of web pages or photos. Magic Mouse works for left or right handed users and multi-button or gesture commands can be easily configured from within System Preferences.

Multi-Touch technology on the iPhone and iPod touch introduced a breakthrough way to interact with your content. Magic Mouse, with its Multi-Touch surface, does the same thing for your Mac. When you use gestures, it’s as if you’re touching what’s on your screen. For instance, swiping through web pages in Safari gives you the feeling of flicking through pages in a magazine. And scrolling with Magic Mouse isn’t your everyday scrolling. It supports momentum scrolling (similar to iPhone and iPod touch), where the scrolling speed is dictated by how fast or slowly you perform the gesture.

Magic Mouse uses powerful laser tracking that’s far more sensitive and responsive on more surfaces than traditional optical tracking. That means it tracks with precision on nearly every surface — whether it’s a table at your favorite cafe or the desk in your home office — without the need for a mousepad.

Magic Mouse connects wirelessly to your Mac via Bluetooth, so there’s no wire or separate adapter to worry about. Pair Magic Mouse with your Bluetooth-enabled Mac and enjoy a reliable and secure connection up to 33 feet away. When you combine Magic Mouse with the Apple Wireless Keyboard, you create a workspace free of annoying cables.

And because Magic Mouse is wireless, it can venture beyond the confines of your desk. A quick flick of the on/off switch helps conserve battery power while Magic Mouse is tucked in your bag. Even when it’s on, Magic Mouse manages power efficiently, by detecting periods of inactivity automatically